Rural Lands reveals new look

After many months, we are pleased to announce the release of a new brand for Williamstown Rural Lands.

With community input gathered from focus groups and listening sessions, the new brand was developed by Trampoline Design of Glens Falls.   A contemporary WRL logo, tagline, and style guide will project the organization’s image to the public going forward.

Although the organization’s legal name will remain “Williamstown Rural Lands Foundation, Inc.”, it will do business as “Williamstown Rural Lands”.

Trampoline also designed a mailer that should be reaching mailboxes in seven northern Berkshire County towns this week.  The mailer highlights the new mark and includes a bumper sticker so you can show your support for Rural Lands.

WRL merchandise featuring the new logo is now available for sale.  Sustainably sourced items include: tote bags, t-shirts, hats, Nalgene bottles, pint glasses, drawstring backpacks, and more.  Go to

We are grateful to the local residents who participated in the 2019 focus groups, and to the members of the Brand Refresh Working Group who spent many hours reviewing drafts and proofs.  And we extend our thanks to the staff at Trampoline who created our winning design.

We hope you’ll like the updated look, too.



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